Content, the masterpiece of a website that makes the base of your online existence. No websites are made without content especially if it is a niche project or info site. Only appropriate content writing strategy can bring the success for which you have desired.
What is your objective behind building the website?
Surely, to generate traffic. Right?
What thing drive traffic? Why people will come to visit your site?
Do you think a little about this matter?
People search for and visit website to get information what they need. For example – you are reading through this only to gather a little knowledge about content writing strategy. Right?
Other people also do so. Websites are made to render information to people and get traffic. If your content is poor in quality, the traffic may not stay there. They will go for other site to get the accurate and vast information.
Content drives traffic and traffic drive revenues. These three are interrelated and intertwisted. Good contents attracts good and real traffic. Good traffic makes a good revenue. The more useful the content you write, the more traffic and revenues you will get.
So, it is very important to write your content focusing your traffic source and their choices and needs. You should write your web contents covering those area so that it can meet the people’s thirst of knowing something about it.
I feel happy to learn new dimensions and strategies to write a content and generate traffic from those. It’s my pleasure to learn continuously even while am writing this content. I always like to focus on my reader’s choice and try to help them get some information from my writing.
To write a quality content and make it loved by people, some small strategies can help you. There is no need of doing so much hard work. Only following simple but amazing tactics will make a change in your writing.
1. Set Your Targeted Traffic
First of all you should decide for what you will build your website? Who are your targeted traffic? For whom will you write for?
Once you have set your goal of who will be your website traffic, you can easily identify the choices and needs of your traffic. Your web content should be according to the needs and interests of your targeted traffic.
If you don’t know who are your target how will you determine their interests and choices? So, your first step is to find your area of targeted people.
Your purpose of writing a content is to get attention of your audiences to your website.
2. Write According to the Interests of Your Web Traffic
Make a research of what people are looking for that relates to your website content. Find the people’s interests and search terms using different keyword research tools to get idea of on which topic you should write.
If your website is focusing those people who are looking for reviews on a laptop, you should write a review content on different laptops.
Your web visitor will find it on Google search and read your content. If you write a review on mobile phone, the visitor will not read it as it does not meet his need of getting information about a laptop.
Many times I research on my websites for the keywords of how people find them on their search results. Then I emphasis and focus only to those keywords and write my content using them.
Sometimes I also search on Google and get suggestions from Google of what people also search for relating to my website. Then I write on this topic to help my web visitors find some information relating to their search.